Getting real Instagram followers is not an easy task for your business. If you want a loyal base of Instagram followers who can bring you more Instagram likes on your posts and increase engagement rates, you need to get free Instagram followers in the best possible way. Instagram DM is one such feature that you should be taking advantage of. While Direct Messaging (DM) may seem simple and straightforward, it is possible to reach a much larger audience and reach them in a more targeted way.
If you use Instagram as part of your social media marketing strategy and want to keep up with business growth, using Instagram Direct Messaging is a great step.
What can be sent/received through Instagram DM?
Via Instagram DM, you can also send available:
Messages - individually or to up to 15 people in a thread
Create or join a group chat
How might you use Instagram DM for your business?
To reward top Instagram followers
If you’ve managed to get some real Instagram followers, you’ll understand how valuable they are to your business. They help increase your brand account subscription rates by constantly engaging with your content. They add more Instagram likes to your posts, share your posts regularly, and provide support/feedback in the form of comments on your posts. They are probably the ones who will help spread the word about your company by advocating for your brand. Instagram DM can be a great way to connect with them and let them know how much you appreciate their support. Through Instagram DM, you can send photos, coupons, promo codes, or even ask their mailing address that you can send their coupons to.
While you’re at it, though, make sure you remember to send links separately to users to easily access the link since you won’t be able to embed any clickable link in your Instagram DM.
To connect with industry influencers
Impact marketing is a great way for you to promote the growth of your brand. Promoting, displaying or reviewing products that influence your brand can help boost your sales and increase brand awareness. However, it can be difficult for influencers to contact them through Instagram DM since many people may be reaching out to them through DMs. You have to set yourself apart from the rest by offering them some value. Try to establish a connection by giving them a reason to want to cooperate with you. Find out about their accounts as well as the type of content they typically post - on Instagram and their other social media platforms. Once you understand their interests, values, and writing style, you can adapt something to what they appreciate. This way, you will also be good books by showing them that you respect them enough to do your homework before you touch them. By getting them interested in collaborating with you you can help them connect with their large number of Instagram followers.
Give exclusive updates
Behind the scenes, footage can help personalize the experience for your Instagram followers and make them connect with your brand on a more personal level because they feel special. If you plan to launch a new product/service, you can use Instagram DM to let a selected group of your Instagram followers know about it. If u want to update on daily base news then you need to connect us on smmservices.com. They can gain exclusive insight into their future and can benefit from early offers. If you are doing this though, you will want to give them clarity on what can be shared, especially regarding promo codes or passwords. You can appreciate your Instagram followers by using Instagram DM to give exclusive updates,
There are many creative ways you can use Instagram DM to run contests and boost participation:
Post a photo describing the competition and state a code. Give a coupon/discount/prize to the 15 people who first sent you a DM, quoting the code.
Send a coupon code/details for entering a drawing via DM to the 15 people who comment on a photo you first post.
Ask participants to send you a DM with reasons why they should win along with a picture or video that you can post later.
Generating a result
There is so much happening on Instagram all the time. How can you make the best use of the platform to generate leads for your business? Search through hashtags, trends, and site tags to identify people who might be interested in your business. They may be interested in a similar field you are working in or maybe facing an issue that you can help offer a solution to. Contacting them through Instagram DM with relevant information can help create a personalized experience and generate results to drive your business growth.
Use user-generated content
Happy customers can use Instagram to post reviews of your products. Reviewing your business is worth more than any claim you make about your product because other potential buyers are more likely to trust them because they have no reason to promote your products. In these cases, you may contact such customers using Instagram DM and request their permission to be able to use their comments/photos in the form of testimonials or case studies for the commercial purposes of your business. They are easy and quick, without taking the extra step over email, such as opening a link or downloading an attachment of the post in question.
Request reviews of your products/services
If you come across an Instagram fan or user who has posted something positive about your products or services on the platform, you can always contact them via Instagram DM by linking to your page on the review site and then ask them to leave a review.
Ultimately, no matter how much you use Instagram DM, the goal is to build long-term relationships with your Instagram followers and provide better customer care that can lead to higher sales conversion in the future and growth-promoting business.
Tips when utilizing Instagram DM for your business
Keep your ads on
If you want to connect on a more personal level with your Instagram followers, it’s important to be accessible to them and present in the conversation. Respond promptly and maintain consistency in order to encourage participation and foster long-term relationships.
Avoid group messages
The whole point of using Instagram DM for your business is to establish a more personal connection with your Instagram followers. The purpose is lost if you send the same message to a group because people are unlikely to feel valued. Group messaging allows people to see each other's responses and this can prevent people from expressing themselves freely, especially if they do not know the others in the group.
Autoresponders are a bad idea
While Instagram allows you to set up autoresponders so you can thank and welcome new Instagram followers, it’s a bad idea to use them as they don’t have the personal touch to a real message.
Make a personal connection
While this is obvious, it is important to remember that making personal contact with someone through Instagram DM is not the same as being personal. It can help you connect with them in a way that will keep their attention and lead to a fruitful connection.
Show some reflection
Only reach out when absolutely necessary. You do not want to end up in the recipient's inbox with your DM.
The sale is top-notch
People may want to buy new products but that doesn't mean they like things. Pick your products only if specifically asked to do so. Otherwise, stick to emphasizing how both parties can benefit and how successful you are because you value the recipient’s opinion, knowledge, feedback, or support.
Don't message cold
While Instagram DM can be used to connect with anyone, it’s best to stick with people you’ve already contacted or those who are discussing your content on Instagram or other social media platforms. By doing this, you are raising the likelihood that your message will get hotter.
The seemingly simple Instagram DM can be used to do a lot more than send a message. It can be a way to connect with new Instagram followers, maintain relationships with old ones, as well as deepen links to help you grow your business. It's up to you to decide how you want to use it - be sure to keep the tips mentioned above in mind.
Leave a reply
Your email address will not be published. required fields are marked *