Before we talk about the reasons that compel marketers to choose display ads over other types of digital ads, we must take a sneak peek into – what are display ads? For friends, who have the least idea about display ads, this article will be a complete guide.
Let’s start with the definition of display ads.
Display ads are a type of digital advertising that uses visual ad formats to promote a brand on different websites. Whenever a user searches with a relevant keyword, these ads are visible on search engine result pages along with the websites that the users visit.
When you are reaching out to the best digital marketing company for PPC ad campaigns, you should have good knowledge of display ads, search ads, and other ad types. Here in this article, we will clear you the reasons for choosing display ads for brand promotion.
5 Reasons why marketers prefer running display ads for brand promotion
1. Display ads are very much attractive: Display ads are comparatively more appealing than other ad types. Unlike other textual ads, the display ads are visually attractive due to the use of graphics, animation, video, and audio. In order to capture the attention of the audience and to deliver the right message to the right ones in an attractive way, display ads are the perfect match.
The best thing about display ads is you can style them and add a customized design to amplify the appearance of the ads. If you want something to draw the attention of your targeted audience, you must prefer running display ads for better results.
2. Can spread brand awareness: Display ads are primarily responsible for spreading brand awareness across online platforms. This happens because your ads are displayed on different websites irrespective of their business niche.
It doesn't matter whether the user is looking for your service or product in an emergency note. The moment he clicks a website or searches for a query based on a specific keyword, the ads get visible on every platform. This reminds the user about the brand over and over again, spreading brand awareness across the web.
3. Target and retarget consumers: Display ad campaigns are always targeted. Through these campaigns, you can target the people who are relevant to your business. The best thing is, you can filter out the audience based on certain parameters that include demographic, business niche, location, interest, etc. This makes the ads similar to those running on social media platforms like Facebook.
Other than targeting the customers, you can use the display ads to retarget your consumers. Suppose a prospective buyer has visited your site and scrolled down your services or products but has made no purchase to date. Using these display ads, you can reach out to those buyers and encourage them to take action. Retargeting and remarketing are thus easy to perform using display ads.
4. Provides lower CPC: If you calculate the cost per click about this PPC ad campaign, you will find display ads are 30% lower than other ad types like search ads. The price you spend on CPC on search ads and the price you spend on display ads are far different.
While advertising your products or services using display ads, you can assure that your budget is well spent. Additionally, the cost per conversion is also reduced compared to other ads. This makes the ad campaign much more pocket-friendly than others.
5. Easy to measure: Display ads are pretty measurable. If you are wondering about your ad performance, the display ad performance chart will give you a cool picture. In these ad performance charts, you can track the number of viewers, number of times the ad is displayed, number of clicks, and number of conversions. These performance metrics are enough to measure the ads.
So, what are your thoughts? Are you ready to choose display ads over other variety of ads? Well, we will suggest preferring all. After all, different ads have different purposes to meet. For example, if display ads are responsible for spreading brand awareness, search ads are responsible for generating leads and conversions. In short, while you choose to display ads, you must not ignore other types. Those who are looking for PPC management services in Delhi or Kolkata or other regions should recall this fact at least once.
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