Every day, more than 200 million people take to the business profile on Instagram. The potential for Instagram marketing is very high, seeing that the average person spends about 53 minutes per day on the platform.
Businesses are increasing their Instagram ad budget every year which is why the site now sold more than a quarter of Facebook's sales.
The platform has the highest industry engagement rate, which is why more and more businesses in the United States and the world take advantage of it to boost their sales.
Here Binyameen (@thebinyameen) explains some reasons why you can invest your effort and money in Instagram marketing so you can grow your business effectively.
#1. It Increases the Ranking and Authority as a Business
If you rely only on a great website to get there, you're mistaken. Social media marketing is increasingly important in the SEO rankings as it traffics to your site.
If you want to establish ye as a leader in your industry, you need to consider marketing through Instagram. You are competing at any cost, and will soon leave you behind if you do not take action.
#2. Helps to Be Responsible for Your Customers
There is hardly any other better platform to 'follow' your competitors and customer's admonitions than Instagram.
It is especially important that the market's "ears on the ground" feel so that you know when and how customer expectations change. Separating is a key to success as products are being re-introduced every day.
Even better, you have to see what your competitors are doing and how successful they are. You can learn a lot from their online marketing strategy and top new developments. Besides, now you can easily boost your Instagram account and increase your presence on Instagram by buying Instagram followers via Smmservices.ca.
#3. Instagram has a Huge Reach
Since its humble launch in 2010, the app has become the third most popular country in the world behind Facebook and YouTube. It has over 1 billion monthly users and 63 logs log in every day.
With 116 million users, The United States makes up the largest share of Instagram users. India follows 73 million and Brazil is 72 million. Russia, Turkey, Japan, and Britain are nearly behind.
What matters to your business though is how much percent of these people you can reach through your ads. There are 500,000 Instagram influences, which can enable you, people, to actively influence your brand.
However, instead of shooting for big influence with hundreds of thousands of followers, you can increase the engagement rate using many small-scale influencers (5000-20,000 followers).
This is because such influence is followed by a stronger relationship of trust and a closing party. When such an impactor markets your brand, it comes out like a friend's recommendation rather than a commercial ad.
#4. Cost-effective on Instagram
Unlike many other marketing alternatives, Instagram is a high investment effective way to implement your online marketing campaigns. You don't have to spend much to create unique content, as against YouTube and even Facebook.
Even better, the cost of Instagram per click differs between $0.2 and $2, or about $6.7 for 1,000 images. It may seem expensive, but according to the same source, it is average.
With an average rate of 1.6% of the average number of out-of-date on Facebook's 0.09% rate, Social Media has an excellent ROI in Instagram. You can easily get 5% or more of the conversions, months after the successful campaign will feel a return.
For reference, 3% is considered a good conversion, and the top 10% of companies work about 10% or slightly higher.
#5. Instagram is an Effective Alternative Sales Job
A great case in point of view is that Naik has a revolutionary focus on Instagram as a tool to drive sales. The campaign is focused on creating a personal relationship with users, making your Instagram marketing campaign part of your user care. Naik is using the platform to increase customer engagement, which creates a relationship of trust that results in later sales.
sEven when you're not shooting for direct sales, Instagram is an important tool that helps you maintain compatibility in a world that is becoming increasingly competitive. You should use every edge you can get, and like Naiki, you should also use it well.
Once you learn to use it right Instagram can speed up new sales and increase your income a lot. This is an alternative market where you will show your brand and attract buyers, as a virtual expo.
#6. Drive More Traffic to Your Website Through Instagram
Once your brands are full, they will be looking for more information about what you are selling and how your company is doing. This means you will have the opportunity to impress them, tell your story and add to the conversions.
According to BrandWatch, 60% of Instagram users find new products on the platform. With a busy rate that is 10 times more than Facebook, the platform promises valuable website traffic.
#7. It Helps You Promote Loyalty
The only way to make sure your businesses come up, again and again, is to be sure. To do this, you need to talk to them on a personal basis and make them feel that your brand cares about them.
Instagram is the only platform where you can work cheaply and effectively. By posting original content, reacting to customer letters and feedback, as well as hearing criticism, you can ensure satisfaction.
Once you reach a point where your percentage of users are happy and loud about it, you get your ad-free of charge.
Instagram is soon being a leading social media site globally. These seven reasons prove that you need to put your time and money into Instagram marketing.
The smallest of this is that if you want your business to grow in this new digital world, you need to open your new eyes. The biggest of them is Instagram.
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