In the highly competitive world we live in where everything has moved online, running a business has become quite difficult. However, by implementing the right digital marketing strategies, gaining a competitive edge, standing out from the competition, and communicating your message to the audience more effectively becomes quite easy. Here we are going to be presenting you with the best ways to use animated videos for your social media marketing strategy.
As the world has moved online, this means brands need to have an online visibility and presence in order to connect with the billion buyers online. This is only possible if the business uses the right social media marketing strategies. Since social media marketing platforms are the best ways to connect with online users, it is a strategy many businesses can focus on to improve their customer reach and customer relationships. However, social media strategies work best when they include animated videos.
Here we are going to be mentioning the best ways to use animated videos for your social media marketing strategy in order to deliver your brand’s message with more clarity, impact, and influence customers to engage with your brand.
Why is Animation a Powerful Marketing Tool?
Animation is known for it being a powerful tool that can help brands connect with the target audience more effectively. With the help of animation, a business can convey complex topics and ideas in a very interesting and simple way. Ultimately, not only does your audience understand your message with clarity but tends to interact with the video as well.
Businesses that use animation as a source of marketing their services and products have a better chance of impressing the target audience. In fact, video content has proven to be more effective in terms of getting people to make purchases. This is mainly because visual information is processed 60,000x faster than text.
How to use Animated Videos in Your Social Media Marketing Strategy
Now that we’ve covered why animation is a powerful tool every business should use, here are the ways to use them in your next social media marketing strategy for better conversions.
Keep the Animated Video Short
Regardless of how engaging an animated video may be, there is no guarantee people will watch till the end if the video lasts over a few minutes. It’s always a good idea to make sure the animated video is short.
This means the animated video should last somewhere between 30 seconds to 90 seconds. This gives you enough time to quickly grab the audience’s attention, deliver your message, keep them retained till the end, and influence them to take action.
Use Different Videos on Different Platforms
Generally, businesses share the same animated video across all social media platforms. This might seem quite convenient and easy to do. But the thing is that each platform is different in its own way. Therefore, it is of high importance to create different animated videos for different social media platforms.
For instance, YouTube is great for education videos whereas Facebook is more about the personal touch. Identify what type of video works best on each platform you aim to use. Ultimately, this will help you create valuable content for each platform.
Come up With New Video Content
Don’t stick to the same message or tone. This is because if you were able to attract the customer the first time, you might not be able to do it the second time with the same type of video content. You need to be creative and think outside the box. Come up with more interesting video content that viewers can find value and meaning it.
Ultimately, people will recognize you as a credible source with valuable information. Therefore, each time you post something, they will surely check it out.
In the world of animation, everything is possible. You can bring almost any idea to life with the help of animation. However, to make sure your animated videos work effectively in terms of engaging the audience, you need to follow the 3 best ways to use animated videos in social media marketing that we’ve listed here today.
By following these 3 mentioned tips, you will be able to deliver video content in a way that will certainly make a positive impact on the audience. While keeping these 3 points in mind, make sure to create animated video content that is interesting, engaging, and impactful. Alternatively, you can contact a professional branding agency for help.
At Distinguished.io, you can find the best graphic design and brand management services here to help you get the most out of your branding strategies. Not only will it help you boost your brand’s visibility, but will help you get more eyeballs and therefore more conversions for your business.
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