Undoubtedly, the world of shopping has now relying completely on the internet. In fact, every second or third user searches the online shopping portals for his or her needs. Being a reason the trend of e-commerce web designing has significantly increased in the past few years. The advancement in technology in electronic business is also changing the way shoppers used to shop. With the constant increase in demand, companies are looking for new ways to improve customer experience with various strategies.
In terms of UI/UX, e-commerce call to action buttons plays an important part. It helps in attracting visitors to your website. However, there has been a significant change that has been seen in the way people used to shop due to the rising number of e-commerce websites. Here the role of e-commerce website development strategies increases as you can make the most from call to action.
All you need to know about Call to Action
CTA or Call to Action Buttons is the types of buttons that help the users to navigate to a specific page with the appropriate action. If you want to offer your visitors this ease so that he can reach the right place then ensure to keep your CTA buttons pretty much simple and easy. Due to this, the significance of properly designed call-to-action button keeps on increasing in the world of e-commerce. If you have placed CTAs at its right place then you are doing good to make a good connection with your visitors by keeping them engaged to your online store.
However, in the arena of web designing, there are no specified rules about the placement of CTA. But it becomes important from a user point of view to make it compelling and highly-effective.
Do not let your visitors wait
When it comes to the homepage part, it becomes absolutely important to offer your visitors the advantages of purchasing without too much scrolling. It is seriously true that visitors get frustrated with long scrolling, especially on their mobile devices.
Keep your CTA intact in mobiles
With the increasing number of online shopping traffic from mobile, it has become vital to pay special attention to the CTAs of mobile. While making sites for mobile, you need to make sure that no distraction may disturb your planned call to action.
Make them attractive with colors
Being a developer you should know the science behind the coloring of CTA buttons. It neither should be too bright nor too contrast. The color scheme for the CTA button should be in line with impactful colors.
Location of CTA button is important too
If you want to make your customer engagement to a particular page or action, all you need to check the location of the call to action button. Make sure neither it should be at the top or nor at the bottom. It should be at a visible place so that a user can access it easily. You can even name it with “Add to Wishlist” or “Add to Cart”.
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