From a holistic perspective, custom rigid box packaging design informs consumers about the product category, the quality of the product, or brand personality. Different discrete design elements such as color, shape, size, images, pictures, logos, and claims influence consumers' reactions. There are several different ways in which custom rigid box packaging design elements can be categorized. Generally speaking, the rigid box manufacturers USA categorize the custom rigid boxes' design elements into three main categories.
Types of Design Elements on Custom Rigid Box Packaging
Graphic elements – The graphic design elements include typography, color, illustrations, appearance, pictures, patterns, and design.
Structural Elements – These include the size of the packaging boxes, material, thickness, etc. It also includes the enhancements used in the boxes' interior, such as satin or silk fabric, foam or plastic inserts, ribbons, etc. The structural elements also include the type of rigid boxes such as hinged lid boxes, collapsible boxes, sleeve boxes, etc.
Informational Elements – These include the product ingredients, usability instructions, precautionary measures, claims description, and any other details deemed necessary by the legal or regulatory authorities. The Packaging Republic's team believes that these packaging elements influence
consumer responses. The visual appeal of the custom rigid boxes wholesale plays an essential role in drawing attention and subsequent
product categorization. Verbal package elements are considered to be concrete and related to more intentional
cognitive processing of the consumers.
In the case of sustainable custom rigid boxes wholesale, it is assumed that consumers use the visually-processed design elements, such as material and color, to categorize the package as a sustainable package. However, consumers can only make the right categorization when the visual design elements clearly signal reusability and sustainability. Custom rigid boxes are also categorized as environmentally friendly boxes because the consumers can reuse them.
Environmentally Friendly Claims on the Rigid Boxes
In some cases, this categorization is easy because companies show their efforts in packaging sustainability by designing packages with an eco-friendly look. Good examples are rigid packaging boxes use
d by a high-end cellphone company to pack the cellphones. However, giving your rigid boxes a sustainable look visually is not necessary. Recent packaging innovations show that rigid box manufacturers USA is also creating sustainable packaging boxes with a traditional look that does not signal sustainability.
Package sustainability claims are especially important in the case of such packaging boxes that do not look eco-friendly. In these cases, verbal claims can highlight visual design elements that signal sustainability, or you can simply mention and highlight this fact by foil stamping the text. The combination of visual appeal and verbal claims do not only enhance the boxes' look but also draw the consumers' attention and convince them to buy your product right away.
Effect of Ecological Claims on Consumers
In a nutshell, an ecological verbal sustainability claim appears to be important not only when the visual look of the packaging box is ecological but also when the visual design of the custom box looks conventional.
However, the positive effect of an ecological verbal claim on a package is not straightforward. On the one hand, it may improve the attitude towards the package and purchase intention; on the other hand, it may also backfire when the consumers are looking for a fancier or vibrant packaging design.
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