With the influence and reach of the Internet, more people than ever are watching your brand. A unique and unforgettable logo sets your business apart, which is important for clearly communicating and conveying your message. Logo design is essential to take your business to the higher level, but success is not always easy. Even the most successful organization can be wrong while getting their logo.
Whether you start the design process or change an existing logo, you may come across common logo design mistakes. Let's take a closer look at some of the mistakes that logo designers may face.
Creating Your Logo Yourself
Many unattractive logos happen to be seen because most of the business owners prefer to create it on their own. When they plan to do the right thing at some point, they rarely have a chance. Not all bad logo stories end so well. Unprofessional logos can destroy the trust of potential customers and prevent buyers from buying your products. The company needs a lot of money to get rid of customer boredom. Therefore, it is highly recommended to get logos from an agency who is specifically expert in the industry or someone who has all the technical command on logo designing.
Not Doing Enough Research
Logo is basically a way to communicate with your customers. How to use images to convey the essence of the brand? In order to properly handle this issue, you need to fully understand what you are trying to convey and what is not. The more information you have, the better you can do.
Aspiring designers sometimes enter the brainstorming stage without proper brand training. This always results in bad logos that incorrectly represent or reflect the brand.
Poor Choice of Fonts
When it comes to designing a successful logo, choosing the correct fonts may create or destroy the design. Adding disruptive fonts may cause your brand look dumb or unprofessional. It is not uncommon for logos to be damaged due to incorrect font selection.
All companies have their own personality, just like resources. You need to choose the correct font for your company brand. For example, compared to solemn and bold fonts, hand-drawn fonts produce different moods and convey different qualities. Find other fonts that suit your business style. Feel free to try different fonts or customize them to meet your needs. You can even create your own!
Too Complex, Too Abstract
Simple logos are easier to learn because they are easy to identify. However, in order for the logo to be impressive and stand out from the crowd, it must be something unique, but not overused. Simplicity not only makes the logo easier to remember, but also versatile, which means it can be used in more media. For example, the logo should work on the size of postage stamps and message board sizes. Don't make the logo too abstract.
Poor Placement of Logo
You want your custom logo design to be associated with your business everywhere, whether on the homepage of your website or on a printed product. However, many people incorrectly mark their logo without considering its appearance-this is an obvious mistake.
For example, a logo looks strange in the middle of a web page, such as a logo that spans the width of a business card. The upper left corner of your website is a good place for the logo, because it will appear in the center of the business card. Before you start branding with a logo, display it everywhere. Try different locations, sizes and designs, and then determine the location.
Creating the right logo for your business can be frustrating and subjective. However, if you conduct research to find the mistakes to avoid when designing a logo and understand the target audience, then you will most likely do it correctly. Design is the conceptual basis for every decision you make. By learning the basics of logo design, you can effectively break the rules when needed. Until then, keep it simple and avoid logo errors.
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