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Fundamental Concepts Of Ecommerce Platform In 2021

Fundamental Concepts Of Ecommerce Platform In 2021

Any online E-commerce business Platform specializes in providing online services such as Website Development, Logo Design, SEO, and Application Development. With the management having over 20 years of digital marketing experience, we can proudly say that we are among the best in the Business. Expert Digital is a software house based in Karachi, Pakistan, with over 200 employees. We are currently targeting the United Kingdom and the United States' online market by providing our services in these regions.

Management System Of Business 

Website Development

Expert Digital Receives Orders of website development from clients in the United Kingdom or the United States. Clients require a detailed website to be designed by expert Digital to list their services online for their customer.

To design website, we require Hosting, Domain, Theme, Content, Image optimization, Website Builder. We fulfil this demand through application and system software like for the Hosting we use Software such as Dream host, Hostinger, Bluehost and HostGator, whereas for a theme using theme forest and other software tools.

Logo Design

Expert Digital Receives Orders of Logos for their website. Clients require logos for their brand image. To design Logos, we use software such as Photoshop and Canva Pro Version.

Search Engine Optimization

Search engine optimization is the service that is the central aspect of our business as this is the fact that the world is moving towards the online world such as digitization is taking place. Search engine optimization was essential years ago, but now with looking at the current situation, Covid -19 has made small, big and medium Business all turn towards the online platform. Let have a recap of what the SEO is?

SEO is having the presence of Google. The Keyword we search on google, which shows the result is due to optimization of the SEO. Mover over let's understand SEO in more detail. SEO is divided into two parts first is on-page SEO, and the second is Off-Page SEO.

Let's understand some of the critical aspects of SEO


The indexing process is completed manually. Usually, it depends on the Google Bot when they index the particular link. Following are the tools which are used for indexing:

Google Tool (Google Webmaster Tool)

Another option is the Omega Indexer, which requests the Google webmaster tool to push Google bot to index the particular link.


The other important key term in SEO is crawling off the link Crawling is when Google crawl from the particular link.

Website Audit

The website's audit refers to have the analysis of the particular website to find the faults and flaws present on the website and make the correction of the specific website.

Several tools are responsible for the audit of the website but as per the experience and having accuracy with the audit following tools are accurate:

Website Auditor

Screaming Frog is the best tool that could be used to audit the website.

On-site Modifications

On-site modification is the other name of the on-page SEO, where the website is optimized as per the SEO aspect.


Understanding this aspect with the help of the example having a word press build website and then using the plug-ins such as

  • Yoast
  • All in one SEO
  • Rank Math

And whatever the desired plug-in has been into the consideration optimization the on-page as per the following rules. The following are the aspects that are modified.

  • Meta Title
  • Meta Description
  • Power words
  • Positive and Negative statement

Off-Page SEO

Off-page Submissions linking

The off-page submission links have multiple strategies to be followed. This is the skill set of each individual how they aid with the linking policy.

Organic Traffic Generation

The traffic is generated with the following strategies:

  • Guest posting
  • Web 2.0
  • Blog commenting
  • Profile Linking
  • Business Listing
  • Directories

Competitor Analysis

The in-depth competitor analysis is done manually and also by the following tools:


These are the tools through which we get the inside backlinks and each competitor's strategy.

Keyword Research

Keyword research moves around the following categories and is completed from the above tools. The type of keywords are

  • LSI
  • High Low
  • Exact Match
  • Application Development

Our Business develops applications for the clients as per the requirements.

Costing and Budgeting

The following is an overview of how we deal with costing and budgeting? Let's look at the closer image of the summary of costing and budgeting.

Graphic Representation of Break-Even Analysis

Plans Of Business

The plans for digital expert are the above budget is for a start. Expansion with the pricing packages and get more of the clients once the brand image is created.


This has made me learn how Business is conducted and how we manage the system with accuracy. This Business is to be implemented soon. The motive is also the above reports aids with learning how management information system works. All the manual work is not necessary there are the Business Tools that helps long-duration work to be completed and getting to the level of the competitor. 

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