How to Create a Social Media Style Guide for Your Business?
What is a Social Media Marketing Agency?
The social media marketing agency is where agents/skilled professionals are focused on creating, organizing content. They also schedule and publish those contents all across various channels, for say, awareness about a certain social issue, or, to advertise their client's product, etc. They do all of these inside a social media platform. While a digital marketing agency is an advanced advertising agency in the digital age.
Services they provide:
They create graphic design and do Copywrite with new technology and modern marketing techniques. They evaluate website traffic, determine the best online platforms to invest in, and maintains a balance between the client's marketing activities and the results they receive from their methods, continuously. When a digital marketing agency is involved in one's business, there will be more leads converting into customers and remain like that.
When it comes to starting and running both, social media marketing agency and digital marketing agency, it needs similar skills and goals to acquire and achieve. No one starts at the millionth step, so when you are starting, you can't expect out of your league. When starting at the zeroth step, it always starts with zero or minimal profit. Thus, to keep it running as a high-profit social media and digital marketing agency, one must know how to deal with clients.
Before being creative, intelligent, master in digital marketing skills, you should be prepared and experienced enough to deal with and manage the accounts and client relationships well. So, when the clients are stressed out and taking it out on you, you won't be taking it personally. Also, prior to the actual work, there is a multitude of expectations, verbal and non-verbal communication, politics to deal with. This makes you more likely an understanding and well-rounded professional.
How to start a Digital Marketing Agency?
Always start with small clients to learn the channels and skills you will have to execute on. Because sooner or later, a client discovers that you have been selling them a bottle of snake oil. You must be able to drive results from the professional services you are offering. Recruit a marketing team and get them working on the analysis. Simplest but complex systems that can kickstart your zeroth step can be designing ads, building messaging and positioning, learning systems like Marketo, HubSpot, implementing tracking, etc. It helps you produce deliver quality products even under pressure.
Be a worker before becoming a boss. When you are a worker, it helps you build relationships which will turn out valuable in referrals down the line. It helps you to learn how to negotiate the cost of your services. Knowing how much you must charge for a specific project or service will become and is extremely valuable for the future. It gives you experience in building contacts. You will have to become conventional, get used to the process of putting together a proposal, then a contract, and then sign the appropriate documentation like NDA's, etc.
Payments from client calculated well, the clients stay as yours and/or increases in count. The services you provide and how you charge for your work become a significant part of how efficiently your business is handled over time. The flat retainer is one of the simplest ways to price. Your estimation for how much the work and time for a specific client are worth and the agreement on a flat monthly fee between you and the client is the flat retainer.
It allows you to determine your earnings and see approximately how much you will earn if your current clients stay on for a full 12 months. And then add-on a percentage of spend model, so that it is clear to the client if they want to more work, it's going to cost and scale more. It factors in the growth and scalability of the client. When starting out, just the fee retainer will be fine. Usually, agencies use commission-based payment methods. You only get paid when the client makes money from a sale. It is like when only when they earn 110%, they will pay you the extra 10% or so. Or else, you will not be paid. This suits only for e-commerce or clients selling things directly. It does not suit SaaS businesses and companies.
If it is a one-on-one consulting, then the service offering can be charged as per hourly basis work. Such as setting up, launching new campaigns/promotions, re-constructing accounts, calls are some one-on-one services that can be offered and those can be charged hourly.
When you're beginning out it's easy to be seduced by the prospect of working with any business. Find a comfortable industry or client type to work out, it makes the process of knowing the new client easier. It improves and strengthens your skillset exponentially without any downside. Make a decision and the decision about how you want to scale your marketing and reach your goal with your clients.