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TikTok ads - How it works and what it costs

TikTok ads - How it works and what it costs

TikTok ads can become as common as ads on Facebook. Advertising on TikTok has just begun. Being first can be an incredible opportunity.

Ads on TikTok

TikTok is one of the most popular social media with over 500 million active users. TikTok is a high-speed visual platform and hence ads on TikTok should preferably be video or images with minimal use of text.

With TikTok's advertising platform, companies can advertise with a focus on specific target groups.

How advertising on TikTok works

With a company account, you log in to the TikTok Ads page.

1. Create a campaign.

2. Choose campaign goals. Website traffic, conversions, app downloads.

3. Choose a budget. The minimum budget on TikTok is $ 500. (March 2020)

In the admin panel, you have the option to choose where the ad should run. In addition to the TikTok app, there are placements for Buzzvideo, Vigo video, and the News Republic, which are also owned by the company. Like Google Ads and Facebook, there is also the option of automatic placements.

Today there is only the opportunity to advertise in:

• North America: United States, Canada

• Europe: Germany, Spain, France, Italy, United Kingdom, Russia, Poland

• Oceania: Australia

• MENA: Egypt, Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, Oman, United Arab Emirates

• East Asia: Japan, South Korea, HongKong (China), Taiwan (China), Mainland China (Douyin available)

• Southeast Asia: India, Vietnam, Indonesia, Malaysia, Thailand, Singapore

Swedish companies that want to advertise in Sweden will thus have to wait a little longer. But it is possible to create an account on digital marketing and be ready when the opportunity arises. Hopefully, it will be as great an opportunity as being the first to advertise on Google or Facebook.

Cost of TikTok Advertising

In the US, many large companies such as Disney, Netflix, and Nike are already advertising.

The starting cost for advertising on TikTok today is about $ 10 per CPM. So about SEK 100 per 1000 views. Advertising on TikTok is thus at first quite expensive if you compare it with Google and Facebook. But depending on the target audience, product and advertisement, it can still be worth the money.

If you as a Swedish company are curious about what advertising looks like, you can:

• Get a VPN

• Create a new account (so as not to be suspended from the main account)

When you start an account on TikTok, you will mainly see videos from your local area. And the same with videos you upload to the platform. If you log in with a VPN in, for example, the USA or India, you can see trends before it appears in Sweden. And be only when the trend comes here.

When ads come to a platform, users have not had time to get tired of them yet. It can also make a seemingly higher price worth it.

TikTok ads or not?

In Sweden today, it is still possible to create a brand new account and get thousands of views. We did a test account and got 22,700 views on the first video.


• If you want to advertise just because it's the way it is.

• You can get many views and reach for free.

But. Then you need to create content that users actually want to see, and share.

We are happy to help with ideas for content. Send an email and we can see if / how we can help you. Or refer to someone who fits!

Types of ads on TikTok

There are 3 main advertising formats on TikTok.

• Brand takeovers

• In-feed Ads

• Hashtag challenges

Brand takeovers

These appear immediately when the user opens the TikTok app. They can click on the ad and go to the landing page. This is the most expensive form of advertising.

In-feed ads

Appears in the flow as on Instagram and Facebook. Or at the bottom of a video. These cost around $ 10 CPM.

Hashtag challenges

Happens through a partnership with TikTok's marketing team. It encourages users in various ways to share branded content. These can potentially reach very many users. A downside with Hashtag challenges is that they only happen for a 6 day period.

Target groups at TikTok

Although the app provides very good returns for many companies, it is not optimal for everyone. Before investing time and money in ads, you should consider whether you have your target group on TikTok. And if you can reach that target group with the tools available for advertising in the app.

• About 65% of users are under 30 years old.

• Over 40% are 16 - 24 years old.

(March 2020)

If these age groups are included in the target group, it is definitely worth investigating advertising in more detail. The app provides opportunities to further narrow the audience for ads. Among other things by:

• Age

• Place

• Language

• Sex

• Interests

• Unit

To get a feel for the platform, you can see the 20 most followed accounts here.

TikTok advertising in different countries

The cost of advertising on TikTok in India, Australia, Canada, and the UK starts at $ 500. The cost of each individual campaign depends on a number of factors - such as the format, length, and reach of the ad.


TikTok is a useful tool for companies that want to reach a young audience on a new and hot platform. Their features make campaign creation easy. But if companies have a tight budget and older audiences, it may not be entirely right.

• No advertising in Sweden yet. Think about how early stage we are in then.

• Think about whether you can do organic content.

• You can get a lot of exposure for free.

• VPN to check trends in the US.

Author Bio:

Buytiktoklikes.com is a UK-based social media marketing company. The company provides premium social media services to TikTok followers, likes, and views.

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