What is Digital Marketing? A guide to marketing in today's digital world
In the world of business development and brand building, digital is all the rage. So, what is digital marketing and how can we use it to grow our business? You have to visit Digital marketing services in Lahore.
Definition of Digital Marketing
Digital marketing is the promotion and marketing of a business and its brand through digital media channels. Currently, digital media includes websites, social media, radio, television, cell phones, and even traditional non-digital forms of media, such as billboards and traffic signs. Basically, any marketing media that is delivered electronically is considered digital marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside the scope of digital marketing. Even so, print advertising, direct mail, printed catalogs, billboards and posters are all beginning to connect with their digital counterparts. With items such as URL landing pages, QR codes, web banner ads, online catalogs and text codes, traditional marketing and advertising are almost always linked to digital marketing.
Why the focus on digital media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The growing need to show quantifiable results has made digital a dream for digital marketing agencies. Most digital media, including websites, social media and mobile advertising, are easier to track than traditional marketing media, such as print ads.
The cost of many forms of digital advertising is very low for business owners. Having a website and engaging customers in conversations through social media and email marketing is a low-cost alternative to print advertising and direct mail. These digital channels are suitable for businesses of any size and help level the playing field for startups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life has made digital advertising a necessity. Gone are the days when consumers flipped through the phone book to find goods and services when they needed them. Now, we pull out our mobile devices or look for answers on our computers - and we find them fast.
Use digital media to build your business and brand
No matter what size your business is - large or small to medium-sized business (SMB or SME) - you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Make a smart investment in your website and make sure it does the following.
Adequately represent your business and brand (look and feel, messaging)
Adequately express your target audience
Can be found by top search engine searchers
Is up-to-date and easy to navigate
Provides multiple channels for customer communication
Ties in with other marketing efforts
It is recommended that you work with a professional web design firm that is experienced in web development and search engine optimization. Because your website is the foundation for all other digital channels, it should be considered one of your top business investments.
Once you have your website, the next steps will be to launch regular monthly or bi-monthly email campaigns and connect with your customers through social media. If your budget is really limited, these efforts can be done in-house (by someone with the right knowledge) or by an outside digital marketing agency for a low price. Be sure that all of your efforts lead customers to your website to fully engage with your business, products and services, and to choose the channels through which they connect with you.
If you are interested in actively pursuing search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Today, many businesses rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means customers will find it. This is not the case. Your website must be built with specific keywords and phrases, metadata, page content and linking strategies that will help it reach top search rankings.
Since many keywords and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Building a pay-per-click advertising campaign can be a bit daunting, but with a little time, effort and guidance, this can also be done in-house, or through an outside digital marketing agency at a reasonable cost.
In addition to email, social media marketing and search engine marketing, there are other digital marketing efforts you can venture into. Mobile advertising, radio, television, electronic billboards, and more can all be used as marketing channels. No matter what digital efforts you choose, they
Leave a reply
Your email address will not be published. required fields are marked *