Android Mobile App Marketing Trends to Follow in 2021

Android is no doubt the most demanding mobile operating system covering a total market share of 85%. Around 3.04 million Android apps are available on Google Play Store.

Thus, building an app, especially for Android users will be an important affair for companies. However, mere creating an application is not enough, especially in 2021, when much has been changed in the mobile app industry. To give it a quick view, an outbreak of pandemic in 2020 completely transformed the way mobile users shop, communicate, and research. Today, it will not be wrong to say the fact that a majority of smartphone users access at least 10 apps on their device per day and the industry is expected to generate over $935 billion in revenue by 2023.

So, to thrive out in this competitive world, you need to focus on top trends followed by your mobile app marketing agency in India.

Some of these marketing trends are as follows:

1. At Home Apps

Since 2020 and till now also, when the pandemic continues, we have seen an uninterrupted surge of food delivery, grocery shopping, fintech, and home fitness apps. And, the trend is expected to continue for years to come. Even the mobile video streaming industry will exceed 1 trillion hours on Android devices alone.

2. Private Mode Apps

The rapid increase in mobile app usage will increase in the coming time as well. More and more users are concerned about personal details shared via apps like banking apps, social media, and others. To safeguard the same, the trend of private mode app will be on the cards in 2021 allowing users to secure their personal identifiable information. Mobile app marketers will encourage prospective users to adopt private mode apps of brands to increase organization revenue to a great extent.

3. Critical Role of Reviews & Ratings

You are already aware of the growing importance of positive and 5-star reviews of apps, especially on Google Play Store. But why it is a trend in 2021? Well, it is because mobile app industry and there are tons of apps available on the play store out of which many do not get their due share of importance. So, reviews and feedback still play a critical role in maintaining the authenticity and widespread acceptance of an application.

Conclusion

There is a mobile app for almost all sets of industries, especially available on the Android operating system. Make the most out of this opportunity to create and market your app with the aid of a pioneer mobile app marketing agency followed by the latest trends in 2021.