One of the main challenges that every fashion company faces when it changes to a more sustainable industry is choosing the right products.
Today, brands have begun to adapt their business models to meet the growing sustainability demands of their customers, who are more aware of the environmental impact of their purchases and care more.
Indeed, according to Gorman (2021), consumers want to see a shift in brands towards more sustainable actions, and are also willing to pay more.
For this reason, as the importance of moving towards a sustainable approach is becoming more and more relevant, here are 4 must-have products for your business that you should incorporate into your lines! At 84degreeseast we strive everyday to offer you the best solutions to best prices so that you can build your eco-friendly and lasting business. Maybe this will be your next slogan!
Versatile and comfortable. Referring to sustainable clothing and organic cotton production for your business, you could consider for example this ecological women's sweatshirt. This garment stands out for its quality, its design and its comfort. One of our most prestigious brands, Sol's, has created a collection of which all the fabrics come from organic farming. All the clothes in this collection are free of toxic products and the components of the fabric have been grown without harming the ecosystem.
A recent study in Vogue Business Magazine shows that consumers are willing to pay more for sustainable products. However, this depends on the category. In particular, Generation Z appears to be more willing to pay for organic produce, while old consumers appear to be less interested, according to the study (Arnett, 2020).
What are you waiting for to make a difference?
Nowadays, the second step to voting is engaging with the right audience. When choosing the main products of your business, it is crucial to keep the target in mind as it governs the decision-making process. Over the past year, sustainability has become a popular trend among Millennials and Generation Z, as not only are they more aware, but they also love to share their values through what they wear (Gasparo, 2019).
For this reason, investing in hoodies is now a smart decision. For this reason it is advisable to buy this B&C hoodie for your next collection, with an organic and innovative design. This eco-friendly crewneck is one of our best-selling products and complements the sports collections. Also available in many colors, it could become the main product of your business.
Sustainable Tote Bag
One of the main reasons why it is difficult to recycle is the use of non-biodegradable fibers.
Some brands are already trying to change and start using eco-friendly materials, such as Muskin which is totally vegan and comes from mushrooms, or organic cotton. The ultimate goal is to create sustainable products while changing the business model to implement a circular economy.
So, our tip to start becoming more eco-friendly is to rely on these bags from Sol's. Made from 100% certified organic cotton. They are so versatile and simple that they could only be called sustainable by the number of different uses they offer.
Finally, implementing organic cotton products might look like the real switch for those entrepreneurs who want to do things right.
Sustainable baby products
Considering the growing concern about sustainability, parents too have become more aware of the risks of engaging in an unsustainable lifestyle. Especially considering the growing number of health threats to their babies that are causing rashes, breathing problems and so on.
As a result, many brands have started investing in a different type of children's clothing, with the aim of protecting them from the use of pesticides or harmful chemicals in dyes (Sharma, 2020).
For this reason we recommend this organic set for children from Sol's!
These are our suggestions for starting or expanding your business in a more eco-friendly direction, in order to create a different value for your company and for your customers. Let us know what you think about and check out our website at https://84degreeseast.co.uk/.
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