Top Eco-Friendly Signage Options for Advertisement
When you choose your next signage, keep in mind that there are various environmental costs associated with your signage solution. Some of these costs include a high upfront hardware cost, electricity costs, and a large carbon footprint. However, companies can avoid these costs and minimize their impact on the environment by opting for eco-friendly signage.
Businesses have become increasingly conscious of their carbon footprint and their social responsibility. Big tech companies like Apple and Samsung are already implementing “going green” corporate strategies and using renewable energy and recycled products for packaging and marketing.
Eco-Friendly Signage Options You Should Know About
While small companies don’t have a budget to invest and experiment with new strategies like large corporations, but they can still reduce their carbon footprint. One such way is to use eco-friendly signage solutions to reduce electronic and paper waste.
Here are top eco-friendly signage solutions to consider for your business or an upcoming event:
Many companies are using PCW (Post-consumer Waste) Paper for signage because it ensures a completely recycled product. Pulp from PWC paper can serve as a solid background for your signs, and the best part is that the whole process takes one third less energy and about 75% less water as compared to the production of virgin chemical pulp for signage.
100% PCW paper is the eco-friendliest option for marketing materials like signage, postcards, flyers, menu boards, information signs, etc. If you are concerned about the quality of the print, then don’t worry as you don’t have to sacrifice the quality of the print by using PWC stock. Printing results on PWC looks as good as on non-recycled paper. So, couple it with soy inks, and you can make a positive impact on the environment and corporate industry.
Natural Inked Board
When it comes to environmentally friendly signage options, you need to consider more than just the material of the sign itself. Think about the graphics and the amount of paint it took to print the sign! Many printing companies are using soy or vegetable-based ink to print on a large scale.
You can opt for a natural ink for your signage as it contains no harmful chemicals, and it also reduces the use of synthetic chemicals used in paint and ink. Soy and vegetable inks are highly heat resistant, so they make the best option for outdoor signage. These eco-friendly inks have emerged as the future of the print industry.
Samsung, tech giant, uses soy ink as an alternative to petroleum-based ink for its packaging and marketing materials. The use of soy ink has saved around 30 tons of petroleum use annually. By using these environmental-friendly corporate strategies, you can stand out from your competition and get more recognition from customers.
Corrugated cardboard is made up of layers of paper material. These are very similar to normal cardboard but are eco-friendlier and durable. Following are some of the advantages of using corrugated cardboard for signs:
They are more durable than normal cardboard
It is lightweight with a high strength-to-weight ratio.
It is Environmentally friendly.
These boards are durable and easily recyclable, so you can easily freshen up your signs after a few weeks with new content. These signs are most suitable for the indoor or short-term outdoor environment. Some of the other applications include:
Menu Boards in restaurants.
Indoor point of purchase signs in a shopping mart
Tradeshows and exhibitions
Temporary promotional signs
Directional and informational signs, e.g., at hospitals or train stations.
You must think that eco-friendly means nothing digital! That’s where you are wrong. You can still opt for digital signage and protect the environment. LED signage is the latest technology that provides an eco-friendly marketing choice to businesses. By using LED signage, you cut on electricity consumption and save resources. Some of the primary benefits of LED signage include:
Decreased CO2 emissions
A decrease in electricity usage and costs
When discarded, LED signage produces significantly less electronic waste.
LED Signage takes less electricity than fluorescent light options and is pretty to look at. LED signage is also eco-friendlier because they have longer lifetimes and deliver more robust lighting. But not all digital signage is eco-friendly. Therefore, we suggest consulting Signage Dubai based providers for a higher quality eco-friendly LED signage for your business.
Ready to Take your Signs to the Next Level!
Don’t worry, no matter what type of eco-friendly signage option you choose, you will be able to fully customize it according to your brand requirements. If you are hosting a special event or running a business, then go green and opt for these eco-friendly advertising options to show the world that you are a responsible corporation that cares about the environment.