Keywords or key phrases used by web users that are more specific and longer than commonly used keywords are known as ‘Long-Tail Keywords’. As long-tail keywords are more specific, they have a higher web traffic conversion value.
The focus is on niche web users and it is a great SEO tactic. The best local SEO services always recommend long-tail keywords as it is definitely, a better way to connect with the target customers. ROI from digital marketing is always higher when long-tail keywords are incorporated in a website as the intended audience is attracted.
Indian organizations can opt for SEO services in India to help integrate long-tail keywords in their websites to strategize organic SEO. The long-tail keyword strategy adopted by the best local SEO services offer a smarter focus and encompasses different intent of web users.
Depending on the purpose, long-tail keywords can be divided into three categories: supporting, topical, and ‘bi-focal’ ones. Let us find out how you can use the long-tail keywords to benefit your website:
How Long Tail Keywords Can Boost Your Website Ranking
Choose your Long-Tail Keyword:
The first step is to find out what kind of long-tail keywords your competitors are using. Post competition analysis, you can take the help of local SEO services to find similar long-tail keywords. A fitting key phrase goes a long way to help web users locate your webpage. A few variations of the long-tail keyword also need to be researched and used. Keyword research tools are specifically designed for research of long-tail keywords. Over usage of the same key phrase in the content of your website would look forced and unsuitable.
Placement of Long-Tail Keyword:
The long-tail keyword should preferably be at the start of your website’s title tag or headline. The keyword needs to be put as a ‘slug (the part of the domain after the URL)’. As the title of your website would be in an H1 tag, the keywords need to be put throughout the H2 sub-headings. The long-tail keywords need to be strategically placed throughout the body of the content in your website but for sure in the first 100 words. Variations of the same long-tail keyword in your website would keep it from being boring and make your content crisper.
Engagement with Long-Tail Keywords:
Engage in ‘cluster-model’ which interlinks all related content on your site. Several big sub-topics will help search engines get a better understanding of your website as a whole. For example, a link from a blog on your website to its head term will ultimately; push the site higher in the ranking. Ensure that your website content is pertinent to both quality and quantity. Effective content would basically answer the question in the long-tail keywords, therefore providing a better user experience.
SEO services in India suggest working with long-tail keywords especially for new and smaller websites by taking advantage of the digital landscape. They are also exceptionally helpful with users running searches using their voice. Usage of long-tail keywords helps get a good ranking and negates useless traffic which in turn reduces their CPC (cost-per-click).
Leave a reply
Your email address will not be published. required fields are marked *