Over-The-Top (OTT) service platforms are those that transmit or broadcast content to different devices, such as Smartphones, tablets or Smart TVs, through the internet.
These platforms do not require infrastructure for their transmission, but rather make use of the networks of existing internet providers. They can transmit different types of services, but it has been the audiovisual content distribution platforms that are best known, especially due to the impact of Netflix on the world market.
In developed countries, these platforms offer significant competition to the restricted television market, since they compete directly with this service by providing the same content with the advantage of placing it on demand, to suit the user.
Importance of OTT in the market
It is important to emphasize that in this analysis only OTT providers of video content with licenses are considered, that is, they grant access to a movie, television series, or some other content through membership fees, or free of charge through advertising served .
Content Consumption Preferences through OTT
One of the main advantages of accessing OTT platforms is the possibility for users to select the type of content that interests them at any time of the day and on the device they prefer.
In this way, consumer preferences shape the offer of OTT service providers focusing on all kinds of content offered, from music, sports and news, movies, television series etc. In this sense, it is worth highlighting the fact that 74% of users who access audiovisual content through these platforms potentially watch cinema, while 42% prefer series and 38% prefer the complementary offer to cinema and series.
In order to enjoy OTT services there are two requirements: having a compatible device and an Internet connection. As the main means of accessing digital content, we have the PC with 80% of users who use these services, but the growing supply of connectivity technologies has allowed consumers to also use media such as Smartphones or tablets.
indian ott platforms have seen a major raise in their ott distribution and we see their growing numbers. major ott platforms like Amazon Prime, Netflix, aha videos, sony live etc have already made huge mark in the ott world and successfully running their ott apps, recently there is also a buzz that a company called spark production is said to be launching its own ott platform called spark ott which is releasing this year.
video streaming platforms are a thing now and it is going to stay
video streaming platforms are a booming business now and they tend to entertainment people with binge watching experience, more over after the pandemic these ott platforms became popular in no time. every ott platform is producing its own original content so it is good experience by viewership count.
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