And what's Magento?
Magento is a PHP-built open source. It's an e-commerce network that, by developing e-commerce websites, lets sellers create their own marketplace. It's a forum used by the most successful online companies. Magento accounts for 31.4 percent of the 100,000 largest e-commerce pages, according to estimates.
Why was Magento chosen?
For the purpose of being used as an e-commerce platform, Magento was specially designed. It enables the developer to use various features to create a user-friendly e-commerce website. There are different reasons why Magento is the best choice for the creation of e-commerce websites, and they are as follows:
Cost-effective; SEO-friendly; Open-source platform; Mobile experience; Multi-platform integration; More payment gateways
Cost Effective: When choosing an e-commerce platform for your website, cost is a major factor. Constructing a Magento website requires an estimated cost of $2,000. It adds to the expense as maintenance costs as websites have to go through upgrades and add more functionality, however the fact that Magento uses cloud hosting decreases the maintenance cost.
SEO Friendly: It is critical for them to have robust SEO features for good e-commerce sites, so that the company can reach new customers through Google. Magento has many SEO features such as: friendly URL search, sitemaps, layered navigation, title of product, keywords, meta data, etc. Using SEO plugins and extensions allows the website to achieve a higher ranking and leads to a better placement of the website on the result page of search engines.
Open-source platform: Magento is a platform that is extremely customizable. In order to satisfy the requirements of retailers or business owners, this platform will adapt well to change and has the ability to be altered or updated. In order to offer the website a unique look and feel, it enables the developer to quickly add new features by creating and installing Magento modules.
Mobile Experience: If anything doesn't exist on mobile phones, it doesn't exist at all, according to the modern technical environment. For these channels, the same is true. Therefore, if these websites are not mobile-friendly, it is very important for an e-commerce website to be mobile-friendly. Magento is known for upholding mobile web design standards. It includes HTML5, which allows image modification and supports video to enhance a mobile device's online shopping experience.
Multi-platform integration: It is simple to incorporate add-ons and plugins from third parties into Magento's development platform. It does not prevent developers from making website modifications. It also has Google tools such as Google Analytics, Google Checkout and Google Base built-in to help keep the efficiency of the websites in check.
More payment gateways: It is also very important to ensure that multiple existing payment options are supported by an e-commerce platform. Almost all common payment methods, such as PayPal, Authorize.net, Google Checkout, Amazon Payment, Bank Transfer, Delivery Cash, Purchase Order, Zero Subtotal Checkout and other methods, are supported by Magento. All these approaches ease the accommodation of foreign customers.
Magento, is that right for you?
It is correct to say that Magento is one of the best e-commerce sites, as it is versatile, customizable and scalable, keeping the above points in mind. It is an open source framework that is the most favoured and used. It is important to choose one that suits your budget when selecting a platform and gives you the features you need in your online store that Magento offers at a comparatively lower development cost compared to other platforms.
Usman, a business school graduate who specializes in marketing, discovered his passion for writing during his studies. As a digital privacy & protection advocate for Folio3 Shopify Migration Company, Usman is now working as a blogger. Though cricket is his game of choice, Usman loves reading about sci-fi & technology. Usman stands firm in raising his voice for the rights of netizens everywhere as the world cries' online freedom.'
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