Normally, a repair shop should have some form of advertising to advertise its services to as many potential customers as possible. In the past, this was through newspapers, magazines, and, of course, word of mouth. Word of mouth is one of the best forms of advertising because it is endorsed by a trusted person.
However, as a business owner, you can't sit back and wait for that trickle of customers to turn into a steady stream. And joining an insurance company or auto body repair shop near me is no easy task. You must demonstrate knowledge, experience, consistent quality, and the right team to bring in your business. Even then, one or two missteps can cause you to lose the approval or affiliation of these groups.
Today, marketing experts in the auto body and crash repair industry say that internet presence is a must for any repair shop business. As one business expert explains, marketing your Bodyshop on the Internet isn't just a matter of creating a website with an address and phone number.
It's a confidence-building game where a person visiting your site can gather information about your services and see that your store is a place where your car is pampered. The best sites have examples of previous work, the endorsement of an auto organization or well-respected personality, and a mix of articles that show the depth of your dedication and knowledge.
In many-body repair cases, customers are limited to a few options provided by their insurance company. Even if you are on a list of reputable stores, you can't sit idly by waiting for a phone call to request a quote. Customers will increasingly see a store's online presence, which will be those customers' first impressions of your Bodyshop.
Your web presence becomes even more important when you don't have an insurance company's accreditation to trust for a steady stream of customers. Choose a web designer who knows what kind of images and colors to use on your site. Several colors have been found that work for different regions and your designer should be aware of them. Search engine optimization should also be part of the package.
Another way to advertise you can use is pay-per-click advertising on various websites, not just auto-related, to get more traffic. This option is inexpensive and will post your body shop name on many different sites, which can generate leads from a number of different locations.