Social media has now become an integral part of any digital marketing campaign. There are several agencies or businesses whether established and existing like New Age Digital, or simply getting started that acknowledge the importance of creating an effective social media campaign.
After all, the number of social media users has recently breached the billionth mark, which businesses should be taking advantage of. However, most businesses tend to have the notion that creating social media campaigns are easy because even the most random content can go viral these days. But successful social media campaigns cannot be measured by a single viral post; it needs work and effort to execute the campaign effectively. More importantly, this should acknowledge the factors needed to kick-start a successful campaign.
Set the Goals of Your Campaign
First and foremost, it is important to set goals for your social media marketing strategy. This serves as the core and the foundation of your overall campaign. Create a list of both short-term and long-term goals to establish purpose and avoid getting lost in the fast-paced, changing world of social media.
Work on your particulars and what you can offer before immediately jumping to social media. It can be an event that you’re promoting, offering new deals or services, or securing a partnership. Whichever creative steps you choose to execute on the way, it’s a topmost priority to always have an end goal.
Choose the Right Content to Promote on Different Channels
While the main advantage and driving force of most social media campaigns is cross-posting on different platforms, it’s important to understand that there are certain forms of content that may or may not work on one or the other. Each platform serves different purposes.
Start by determining which content you project to have most success in creating, and then choose the most appropriate platform to post it first to see the results. It’s also recommended to focus on selecting two platforms as a start. Most businesses tend to focus on Facebook and Instagram, as these are two of the biggest platforms in the world.
Create a Content Calendar
Planning a schedule of when to post your content is equally important as creating the content itself. This makes your campaign be more organized and helps you keep track of the type of content you will and has already published. It will give you the advantage of mixing up the type of content that you publish on different days.
Plot your schedule every week or month depending on the goals that you set. Determine which days got the most engagements and reactions for future reference. Timing is also for crucial for launching a new campaign. A month of preparation can give you enough time to weigh all the possible outcomes.
Simulate Your Audience Through ‘Buyer Personas’
While social media seemingly has an endless reach, if your content doesn’t reach the right people then your campaign won’t be as effective. Create your ideal target audience by having ‘buyer personas.’
Indicate all the important details of your ideal customer (age, gender, location, income, hobbies, likes, most-used social media platform) to give you a hint of their potential behavior and work on how to improve certain areas of your campaign accordingly. This can be especially helpful when coming up with the types of content that resonate well with your target audience.
Monitor Your Progress Regularly
A successful social media campaign isn’t a one-and-done thing; it is a meticulous process that needs constant monitoring and analyzing. Different platforms in social media also constantly update their features, and this means that your strategy also shouldn’t stay the same.
Gathering data analytics is important for the success of your campaign, as well as for the future changes and improvement of your strategy. Knowing how the audience insight feature works in every platform is valuable for your strategy. Once the campaign has been launched, continue working on targeting the right audience, boosting the posts, or replicating similar ones that got the most engagement.
Making sure your campaign is constantly up to date may as well be one of the determining factors of its success – now and in the future.