If there’s one magic solution to almost all of your marketing problems, it’s Animated Videos. There’s pretty much nothing that these don’t fix. You can use animated videos to significantly boost your sales and conversions! However, if you don’t use animated videos the right way, you might accidentally make matters, much worse. Don’t let that freak you out though, we’re going to tell you everything you need to know to make sure you use animated videos in a way that benefits your business!
Using Animated Videos the right way
If you’re unable to figure out which type of animated video you can make for your business to ensure that you end up with an increase in sales and conversions, here are a few ideas you can use!
Show & Tell: Even if your company makes products that are regular and for everyday use, and people would already know how to use them, make a show and tell videos about them. Show what your product is and why it’s made the way it is. Explain how the product is meant to be used, assume that your audience has no idea how to use it on their own! These are great because although a lot of people are able to figure out how to use things, some don’t. If you’re making show and tell/ how to videos, it gives people a chance to see your products the way they’re meant to be used, and if the product fits the description of what they’re looking for, they’re far more likely to buy them!
Explain your brand: For a lot of people, it’s not just about the finished product, but also who made the product itself. Make animated videos that take your potential customers behind the shelves, into your factories. Show them the amount of work it takes to make the products and the people who make them! This can help people connect with your brand, making it likely that they will want to learn a little more about you and all the products you make. Ultimately, boosting sales and your brand name!
Feature product videos: One of the best ways to get people interested in your products, is by showcasing them in a quick, effective way. Think of it the way new iPhones are revealed. Apple will usually release a 30 second or 1 minute long video where they show you what the phone looks like followed by the main, key features. These are meant to be just enough to pique the interest of the viewer, to get them on to the main website and to the product’s listing. If they make it that far, chances are, they’re going to end up making a purchase!
“How it’s made” videos: Who doesn’t love a beautifully packaged, finished product on the shelf? But for a lot of people, it’s just as interesting to see exactly how the product ends up on the shelf in the first place! Making animated videos taking the viewer through the entire process of making the product. This works really well for companies that make products that are entirely made in a factory using machines, and for companies that make everything by hand. Each process can be made super interesting using the right video animation techniques. When people know exactly what goes into the product to make it to the shelves, it’s going to make them feel like they “know” the product. The sense of trust, makes it much more likely for people to want to buy your product!
Pricing videos: If there’s one thing we can learn from annoying infomercials is that they know how to make sales. Have you ever wondered what exactly pulls you in and makes you want to buy the most useless things? It’s the fact that they display their price, over and over and over again until that’s the one thing you can think about! Now, there’s no reason to go that overboard with things, but make specific videos that are all about showing off the product quickly, followed by their price. This is a much faster way of boosting sales because people who are looking up the price of your product will be able to get the information straight from the source itself! Then, if you add a direct link to the product in question, you’ll have instant customers, without even having to try very hard!
First Impression videos/ Reviews: Finally, it’s not all about showing what your product is in beautifully presented animations, it’s also about how the product functions in real life! First impression videos and reviews are both great ways to do this! Your viewers will be able to see what the box looks like, the entire unboxing experience, they’ll know what comes in the box and how it performs in real life! It’s like a way for them to know what it’s like to buy the product, before actually buying it. Once all their “what ifs'' are out of the way, they can make the purchase with peace of mind!
Using any, or all, of these animated videos, you’re bound to boost sales and conversions, faster than you ever could with regular, unplanned videos!
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