10 New Things in Digital in 2020

MARKETING TRENDS YOU NEED TO KNOW FOR 2020

The digital world is full of experiments and you think that comes along with new trends every single year. At times when artificial intelligence data drove marketing and Voice Search engine optimization are not many new concerts that border on the ridiculous line. In today's time, these digital marketing trends are among the top priorities for digital marketers and most business owners especially in the year 2020.

1. Artificial intelligence

2020 is going to be here with artificial intelligence being the most important factor of any sort of social media marketing strategy. It can surely be the heart of global business and industry in the future which is already taking place in many core areas. a

It analyses customer behavior and search patterns and then uses this data from social media platforms in a blog post to help your business understand how customers react to their products and services. It will soon be the main driving force behind many services as you can already see it is getting implemented in various business areas.

2. Programmatic advertising

It includes the intelligence of artificial intelligence to automate ad buying so that you can focus on the most specific audience with real-time bidding which is also a type of programmatic ad buying. Most of the search-driven manual advertising campaigns the keyword time of day and location is inclusive of tools like an e problematic demand-side platform that can use hundreds of targeting signals.

3. Chatbots

It will definitely continue to be an important part of digital marketing strategies even in the year 2020. It is an artificial intelligence-based technology that uses instant messaging to chat in real-time whether it is day or night it bridges the gap between a business and a customer.

4. Conversational marketing

Inspired by the idea of Chatbots, the reality of modern marketing becomes much more clear as it is much more conversation now. Accessibility as it brings, it's one on one real-time connection between marketers and customers, unlike the traditional strategies.

5. Personalization

If you want to stand out with your business in the year 2020 then you need to personalize your marketing strategies according to your content, products, emails and much more. There are many examples of the power of personalization which includes Netflix and Amazon.

6. Video marketing

This is counted among the most important marketing trends today and is likely to continue with the same thing for the coming 5 to 10 years. these numbers clearly show the importance of incorporating video into your digital marketing strategy in 2020. Not just about YouTube but there are many ways to drive higher engagement with your video marketing so that you can make a video post or start a LIVE broadcast on Facebook Instagram or even Linkedin.

7. Influencer marketing

It is a type of marketing that focuses on using internet leaders to amplify the brand message and target it for a larger market. These influencers can be well-known internet celebrities which offer includes Instagram or YouTube personalities with a huge fan following that can help a business to spread the word about your business or product through their specific social channels. Influencer marketing is generally more authentic than corporate advertising. But again, that depends upon the goals and approach of a particular business.

8. Visual search

It is capable of taking user experience to a whole new level. People can even upload an image to facilitate the required research and get more specific results over it. There are various tools including Pinterest lens, Google lens, Camfind and Bing visual search that has facilitated marketers to get an edge on the competitors by directly jumping on the visual search trends in 2022 to draw more customers and serve them the most perfect products possible.

9. Social Media Stories

There are various social media platforms including Snapchat that came out with the concept of my story, which was further followed by Instagram and Facebook when it was introduced and then YouTube too followed the same story format. Because of the fact that these stories disappear after a specific period of time, it can emerge out as a great opportunity for marketers who want to make leads through it.

10. Browser Push Notifications

According to the recent trends in it has been noticed that there is a substantial rise in the number of push notifications with around 85% of the online stores and platforms bring them into use in the financial year of 2019. According to the updates of general data protection regulations and strict filters, the potency of required amounts of email marketing is getting much attention. Notifications are triggered by behavior which is much being used to re-engage people who get driven by the interest but finally get failed to convert and recover revenue from the leftover shopping carts.

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