The primary objective of the retail audit is to evaluate the Retail Standards and Marketing Strategies adopted by your Retail Outlet. The procedures adopted for conducting the Retail Audit include visiting the outlet and thoroughly assessing various aspects of the retail merchandising, field marketing, promotional activities, and sales, analyzing customer demographics & behavior patterns, identifying sales opportunities, and providing improvement suggestions in collaboration with top management. Conducting a retail audit can be a time-consuming and frustrating process. However, there are many advantages for a company to undertake the auditing process internally. Sending your auditors into the field with an efficient field data collection app will ensure accurate results.
Let us discuss the top 5 benefits of conducting a regular field audit
- Provides first-hand data about store operations and compliance
For all these situations, you will need to have a mobile app developed which will allow your top managers to monitor the day-to-day operations from their end. Get in touch with us for more information on how we can develop this app for you. To implement a high-quality data collection system, field auditors need a reliable and user-friendly product. That is why our team proposes to develop an app helping store employees submit daily reports while generating timely audits that eliminate any discrepancies.
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- Identify loopholes and helps in resolving issues
The Primary Data Collection app for Field Marketing audits meets the current information needs for your agency and your client. It is designed to help streamline the audit process by combining annual field audit, quarterly on-the-spot monitoring, and weekly store checking objectives into an integrated working program. Field Data Collection App is the perfect app to audit your stores in the field. It makes building and sharing a PDF checklist easier than ever. And most of all, it's FREE!
- Provides a strong foundation for implementing new SOPs
The field data collection app records real-time data while the user is on the field. The app creates a dashboard of information in which managers can easily make sense of collected data and introduce new SOPs to ensure that all their stores run efficiently. Field data collection also helps in the development of software for the entire management process that includes everything from manning flow efficiency to the analysis of employee training, performance management, payroll management, and so on.
- Improves Merchandising Compliance at Store Level
A field data collection app is a perfect solution for retail chains. It helps you track your retail chain from top to bottom eliminating the need to have an auditing team all over the world, saving enormous costs and human resources.
- Helps in Framing Better Marketing Strategies
This retail audit app offers an easy tool to pull data from the mobile phones of employees performing physical audits in stores. The collected data is then analyzed by top management to gain appropriate insights into the requirements of their target customers. This helps in framing better marketing strategies and boosts sales.
With a field data collection app, there is no need to wait for your competitor to do their field data collection; you can do it in real-time. Whether it is a marketing audit, store audits, or merchandising analytics; with field data collection app, you can have the advantage of having this level of information to drive decision-making at all levels within your business.
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