AR as we all know enhances the viewing experience by superimposing computer-generated content being image video and sound in the real world which can be easily viewed on our smartphones etc. But the question here is if it's really necessary for companies to update to such technology?
The answer to this we feel is afore of us.
As we all know the recent trend includes companies to be in touch with the latest tech and knowledge as everyone nowadays has F.O.M.O as the peer groups would suggest. No one wants to be left out in the dark. The latest technology helps the companies to provide better service to the customer and also helps to enhance the engagement between them and the product leading to a greater fanbase.
Among many of the companies that have involved AR technology in their venture, some of them have been more prominent. These include IKEA and LENSCART.
Lenskart is an optical prescription of eyewear retail chain, based in Faridabad India. It has introduced a virtual trying system for its consumers so that the buyer can properly see the product and see how it suits him/her, making it very convenient for the buyer as all they have to do is shoot up the app and place the order without actually trying it but trying it. Buyers just have to click a selfie of themselves and try out plenty of options available through AR. Isn’t it cool?
As lenskart uses AR to help people choose the right set of glasses for them instead of anticipating how it would look when it comes, IKEA a Swedish founded Dutch multinational that sells home appliances and furniture have also launched an AR application that allows the buyer to try the required items in real life without them being actually present. All because of AR the buyer can see how the product would look like or fit in their place before actually buying it which is a very nice touch, that makes the customer realize that the company is taking necessary steps to ease buying procedure.
Is AR required? Is it really helpful?
Our team at Mystical Productions Pvt. Ltd. understands the future scope of Augmented Reality, hence provides development services for the same.
Now everyone must be wondering if all this needed in the first place and if is AR a great piece of tech or not? Well, the answer is pretty easy, isn’t it?
AR simplifies businesses and makes it easy for people to try before buying and also for the retailer it’s a big plus as when the consumer will try before buying it will increase the chances of them being satisfied and decrease the chances of returns and extravagant processes afterward leading to smooth sales. All in all, we feel it’s a great initiative by many companies and multinationals and this must further be adapted by others out there as well.
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