The advertising agency, along with the industry, has always been at the forefront of change and evolution. There were the creators of trends, with the ability to mold consumer behaviors. Tell you a story of a brand or a business in an intelligent way, and grab your attention, taking charge of the most priced real estate in advertising agency terms: A space in your mind for their client's brand. That has always been the way. As society and technology are evolving, the usual media channels - TV, Print, Radio; are no more the only medium of consumption for consumers. The typical 'spray and pray' method of advertising is defunct.
Technology plays a highly pivotal role in advertising to your target audiences. Smartphones amount to more than 80% of media consumption. Social media and online advertising have taken a central role in business communication. Advertising agencies need to adapt and evolve with the times. This necessary change has not been made more evident than now.
Key statistics on local Consumer review report;
- 90% of consumers used the web to seek out an area business within the last year, with 33% looking a day
- 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they 'always' read reviews
- Google accounted for over 72.47% of all global desktop search traffic, followed by Baidu at 13.47%, Bing at 7.64%, and Yahoo at 4.74%.
- 29% of consumers search for local businesses at least every week
As a business if you have a product or a service offering, you need to turn up high on those search results, you would want better ROAS (return on ad spend) on all your marketing activities. Ad agencies near you may not be equipped to handle the various, multi-faceted needs of your business.
The way forward is Creative Digital Marketing and Advertising agencies that are able to leverage the Pay Per Click era of advertising with the prevalent advertising platforms like Google & Facebook. Google Ads are one among the simplest ways to urge more traffic to your landing pages, generating more leads and more sales.
Here's are some of the Google Ads facts that help to drive home that point by power traffic
- 2019 Google advertising revenue was over $116 billion
- Google Ads conversion is 50% better than that of any organic search results.
- The average ROI from Google Ads campaign spending is 200%.
- In 2019 Google AdWords became Google Ads in a rebranding strategy
- In 2020 75% search share is controlled by Google.
- Bing mobile searches increased 700% in 2017-2018 and again 356% in 2019-2020
- Google display ads are seen by 90% of internet users worldwide.
- buyer intended keywords such as (buy, shop, purchase, get, cheap, for sale) ads have 65% more chances of getting clicked.
- 70% of e-commerce customer uses mobile ads to call the company.
- Based on these stats, there is a definite need for your advertising agency also to be your google ads agency.
How can Advertising agencies leverage Google ads to your benefit?
The statistics shared reflect the importance of every click of a consumer. Ad agencies should be equipped to leverage the astronomical number of searches and help you to generate leads, drive traffic, and increase sales. Incite a consumer action to your business's advantage.
What are Google Ads?
Google Ads is Google's online advertising program; the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay whenever a visitor clicks your ad.
Now's let's talk about the benefits of Google Ads;
Google's massive reach
"Google it" has become an action for every unknown question. Google alone handles over 5 billion searches in a DAY. This level of reach is not fathomable on any other platform.
When people Google for specific products or services, they are looking for solutions for something specific. They are showing Intent. They are telling their exact needs by searching with words. Search words that are potent keywords. By placing yourself in an advantageous position through google ads agency, you are making your business clickable. From there on, you have the power to convert that one visitor to a sales leads with suitable landing pages that position your products and services to the consumer's advantage.
Targeted Ads are specific to your Target Audience.
Whether you are launching your product/service, or want to generate leads, you can strategize particular keywords for different stages of your buyer's journey. Based on whether they are in the awareness stage, or consideration stage or decision-making stage. You can target the content on your website to your consumers through the effective utilization of keywords. With a compelling CTA, you will be able to engage with all the visitors and transform them into prospects and finally into customers as they progress through the sales funnel.
You only pay for the clicks, and not the impression.
Say someone is searching for a 'personalized gifts' store near them, and your business specializes in this field. The Keyword would be "personalized gifts for men" or "personalized gifts for women". By searching for these keywords, the consumer is showing intent to purchase. And your ad pops up on top of their search page. Even if they are just looking for options and are not too keen now, your company leaves an impression on them, as a business they can visit if they need to make a personalized gift purchase.
This impression to be seen by all those who search for it doesn't cost you money at all. You only pay when people click on your ads and land on your shopping portal.
But an impression, as a business involved in the 'personalized gifts', is made. You might reap the benefits of this impression in the future, if not immediately.
Google Ads for every budget is possible.
You don't need to have stellar funding or have a topline revenue running in the seven figures consistently to use Google Ads. Google Ads strategy can easily fit into pockets.
But you would need a dedicated Advertising agency with proven and demonstrated track record as a Google ads agency to be handling the strategy and budget. The tools can be learned, but the wisdom to use the budget effectively is a skill honed and sharpened through years of experience.
Finding such an ad agency near you is probably the only significant and vital decision you'll need to make.
Best Advertising Agency for complete End-to-End online marketing.
Over six years of successfully running an ad agency, with more than three decades of experience of working in the world-renowned Advertising Agency, OMG Group would be perfect for you.
As a full-service online advertising agency, OMG Group is easily the one-stop-shop for all your online marketing needs. Expertise in Search Engine Marketing (SEM) includes Google Ads, Bing Ads, and other Pay-per-click platforms are one of their most robust services. Along with organic Search Engine Optimization (SEO) will help you rank higher on Google.
When your business pops up first in ads as well as the organic search, you invariably become trustworthy to the consumer. Add in a killer website, a perfect hook landing pages, and hygienic social media footprint. Nothing is stopping you from increasing both your topline and bottom-line revenue.
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