Twitter is an online social networking and micro-blogging site that enables users to send and read "tweets," which are text messages limited up to 140 characters displayed on the user's profile page and delivered to the followers. This is why information on twitter is found to be crisp and effective. Every day, millions of people use twitter to create, discover, and share ideas with others.
Now, people are turning to Twitter as an effective way to reach out to business, too. From local stores to big brands, and from brick-and-mortar t internet-based or service sectors, people find great value in the connections they make with business on twitter. Besides, tweets also get indexed on Google, which dominates the world of 'search.' Your tweet will show up in the google search result if somebody enters related keywords to search for. Twitter is an influential communication platform letting users post and updates in real-time.
There are many reasons why one should market his/her business on twitter; some are mentioned below:
Spreading out information and news- twitter is linked with many useful sites and articles, which can be a good source of information for the user. You can also give the latest update about your business on twitter as there is a wide range of users who frequently tweet information on different niches.
Promotes and enhances brand image- as said earlier, everyone is using twitter to promote his/her company's product and services and is the best tool for branding in today's time. You do not need to be a big brand to start your promotion on twitter, even if you have just started your business, twitter can be used to promote and enhance your brand image.
Getting feedback- twitter helps you connect to your customers which in turn creates a strong communication between the two. Now that you are connected to your customers, you will surely get feedback on how to improve your product or service or even improve customer service. Listening to them will help in the long run.
Increases website traffic- twitter drives in a huge amount of traffic as there is n number of users who are very active on it. You tweet about your website, which gets scattered among the people as many users pick it up and retweet it. This is how you will get to know how viral twitter can be.
Can target specific niche- one of the most crucial facts about twitter is that you can target a specific niche or audience. Through it, you can find people with similar tastes and interests. It's all about networking, which is created on twitter. You build your following and tend to create a long term relationship that might result in a sale in the future. Retweeting the post that your followers submitted to the others lets you build your prospects base.
Enhances search engine optimization- as already explained in the above point, twitter helps to drive traffic o your content on your website. It would help if you tweeted your URL in a much-personalized manner. But one thing you need to make sure of is that the content on your website should be useful and informative so that it holds the interest of the customers.
Twitter on mobile- twitter is very much compatible with mobile use, too, so you can send and receive messages through mobile, making it more happening and easy.
Cost-effectiveness- one of the reasons to use twitter is to market your product or service free of cost, but there is no charge for signing up and operating a twitter account. So it is one of the most cost-effective ways to reach customers and prospects around the world. And now that twitter can be used through mobile, it has become even easier and time-saving.
Being informative- amongst the various usages of twitter, one most important could be that it can be used as a good source of information, both to give and gain. For instance, if you are a chief, keep sharing your views and guidelines and tips on the same through twitter and can even include a link to your website for the additional websites.
Offers free widgets and apps- you can easily implant link to your twitter feed into your website with a supple assortment of free widgets and mini-application.
Looking to start your twitter marketing? Get I touch with a social media marketing consultant and get started.
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