How Can Hotels Optimise Their Presence on Book on Google?

When you have a majority of the country making their travel and hotel bookings online; you need to make sure you get the most out of all the tools available to maximize your hotel bookings.

There is no surprise in the fact that Google searches are the first course of action for most leisure travelers. You have to be smarter and use Google ads and optimization to your advantage. Google ads for hotels are a smart way to create hotel awareness and always stay in the minds of your potential guests. Remember, how can hotels optimise their presence on Book on Google is pretty straightforward. Though you need to be consistent if you want to see results. The increase in bookings through Google ads for hotels call for you to always be equipped with high quality hotel supplies such as D ZEE pool towel collection from D ZEE International. They help you meet the growing demand and add to your guest experience.

What is Book on Google?

The partnership between Google and Central Reservation Systems allows potential guests to finalize hotel bookings directly through Google Search and Google Maps.

You can either use the Google Next Book or you can even make use of this service through your regular operating systems. This is an optional service provided to hotels by Google, hence at this point hotels are choosing if they want to make use of this initiative or not.

But you have to remember, Google is the search engine king and you don’t want to lose out on this opportunity in any way.

So, if you have not made use of Google ads for hotels, you need to get registered as soon as possible.

Register for Google Hotel Ads

There are already thousands of hotels working on this service; you need to be consistently active once the registration is completed.

Google My Business

You create a free business profile here which helps you manage your Google visibility in Google Searches and on Google Maps. Everything from your hotel information to location, contact details, are managed from here. You are not only visible to the local audience but also have an international presence. It helps you make the right first impression on your potential guests.

Cost-Per-Click (CPC)

Google ads for hotels whether you are working on the Google Next Book or any other machine; can be run through this. You pay Google to rank your ads in searches and if a potential guest clicks on your link; Google gets a share of the ad’s revenue.

Commission Program

Instead of paying Google to run ads for you, entering a commission program with them allows them to earn only when a guest has finalized their booking with you through the searches or Google Maps. This is one of the smartest ways of how can hotels optimize their presence on Book on Google. You only pay Google when you earn.

Conclusion,

Once, you are running Google ads for hotels successfully yourself; don’t limit yourself to that.

As they say, don’t put all your eggs in the same basket; don’t rely too much on a single booking system for your hotel. Always distribute your booking channel as make use of other running their Google ads for hotels whether it’s on Google Next Book or not. Register your hotel on other platforms so you can maximize their optimization for your presence on Book on Google. This will help you be more present in front of your potential guests.

What are your thoughts on how can hotels optimise their presence on book on Google? Would you be working on Google ads for hotels through Google Next Book or not? Let us know what you think in the comments below.