We reside in the digital world of the internet. Everything doesn’t matter how big or small can be reached through online mediums. And one such medium is a website. To have a website built you can always hire a web designing company in Chandigarh.
Today the world has moved from desktop or computer-based designs to a 24 hours accessible place where mobile devices rule the majority of the online business. In the past few years, Google has shifted to mobile-focused indexing, and the SEO methods have never been the same. One thing that was clear from this announcement of Google was that companies need to focus on their search engine optimization strategies not only for their desktop websites but also for their mobile versions. So today, we are about to discuss the importance of a responsive web design for SEO.
What Is A Responsive Web Design?
Web Design is referred to the layout of your website. But nowadays, we tend to hear more and more about responsive web design.
A responsive design is a method to construct a website so that it instinctively compasses its content and other elements to match the screen size on which it is being accessed. Such design keeps images, videos, and other content intact so the visitors of various devices can read your content without any problem. The final goal of a responsive web design is to avoid redundant scrolling, resizing, zooming, or panning that happens with websites that are not optimized.
If your website is not optimized it makes navigation around it hard, and you can lose potential customers. But with the responsive layout, you don’t have to worry about such a thing. Responsive design ends the need of making an exclusive mobile-friendly website dedicated to smartphone users.
Need of Responsive Web Design
The internet is always under change. And when we talk about the mobile-preferred indexing for the search engines, we can see how the mobile platform has formally overtaken the computers as the prime device for browsing.
With this change, we need to redesign our SEO strategies. It is our job to be updated on such changes and readapt accordingly. But still today some many businesses and SEOs have not customized to a responsive mobile design.
The first thing people need to understand is that the design of your website affects your SEO. Google is user-centric, and as society has shifted to mobile-focused browsing, it adjusted. Thus we came to know that the SEO strategies that focus on users are favoured by Google. So if you have a mobile-friendly web design, you are okay with Google.
Here are a few reasons that show the Importance of a Responsive Web Design for SEO:
Now that you know what a responsive web design is, and why do we need it in general, I am going to tell you the importance it has over SEO. The design of your website plays a crucial role in your digital marketing strategies.
Enhanced Site Usability
One of the major cause, why visitors don’t stay on your website is because they have a tough time navigating through it. The time spent by a user on your website is used by Google to determine the quality of your site. If you have a responsive design, users will stay more and thus enhance your site quality in the eyes of Google. Along with this, if your site is easy to use, you will have people revisit you.
A mobile-friendly web design will attract more users for you and will impact their experience and thinking about you. Thus you need to have a responsive web design to enhance your website’s usability.
Faster Page Loading
Another factor used by Google when ranking the websites is their page loading speed. The faster the speed, the better it is for the ranking. It is the job of an SEO person to make the site load fast to assist in your web ranking. The responsive websites generally load faster than the ones that are not. The faster your website works, the better the user experience will be. And eventually will help in raising your ranking.
Reduced Bounce Rate
Whenever a user leaves your website immediately or after a small amount of time, it is called bounce rate. Google considers the time spent by users on your website while determining the ranking. The higher the bounce rate, the lower is your ranking. Thus you need to understand that alone content cannot help you. You need a firm and responsive design to capture the interest of visitors.
A responsive design will make your website user-friendly on all media platforms and will capture the visitors to explore your website.
Duplication of Content
Google crawlers need help from the SEOs to understand which pages are crucial to a website. Some SEO or webmasters opt for a separate website for mobile devices. Including similar content from the original one leads to copied content. The duplicate content eventually will hurt your ranking. But if you embed a responsive mobile design on your website, you will not have any issue regarding the replication of content. This is because you will be using a single URL for your website on every device.
The social media platforms do not play a direct role in your website’s ranking, but they sure can help you build your audience. You can reach out to a large number of people through social media like Facebook, Twitter, Instagram, etc. If you have a mobile responsive design that can make it easy for the users to share your content, then you can see the boost in your visitors.
But if you are stuck with an unresponsive design, users will have a hard time searching for the feature buttons like share and will not bother to stay for another second.
Think Ahead: Hire a Digital Marketing Company in Chandigarh
Before carrying out the task of mobile-friendly redesigning you need to do planning and research. Careful analysis will help you incorporate better and thoughtful designs. Planning will help you understand your audience and inspire you to work accordingly.
As you work on your strategies and the purpose of your website, it will further help you in your SEO goals. The better outlook you have about your website, the better you will be able to work on its search engine optimization.