Creating a stunning video for your eCommerce brand isn’t rocket science. But there are some best practices you should pay more attention to to make sure that your video marketing campaigns bring you the best results.
Here are some of them:
Stop Hard-selling, Do Storytelling
Here’s a harsh truth: your prospective customers don’t care about the products you sell on your website. They only care about how it benefits and makes their lives any easier. In this case, bragging about your products’ features just won’t do the trick.
Instead, you can pack the benefits of your products in an intriguing story. You can take a stab of humor or even tell interesting case studies. Here's an iconic example from Dollar Shave Club that tells their product’s benefits with dry, silly humor:
Highlight Your Unique Selling Points
Videos make it much easier for you to show unique selling points. Make sure you highlight what makes your product different from your competitors. By all means, the goal here is to show why you are a worthwhile choice compared to other eCommerce stores in your niche out there.
Keep It Short and Sweet
Your eCommerce video should be concise and fruitful. Remember, your prospective customers click on your video because they want to get straightforward information that they can easily and quickly digest.
The sweet spot for marketing videos, in general, is 2 minutes. The stats say that 60% of viewers tend to stop watching a video after a 2-minute mark. That’s the time you have. After two minutes, your prospective customers’ attention will likely get drawn somewhere else.
Bring Visuals to Life with Animation
Animation makes your eCommerce video even more entertaining and engaging. From running text to motion graphics to signature characters, there are many ways to add animation video to your eCommerce videos. Animation can also help you illustrate things that real cameras can’t afford to film.
Conclusion: Start Creating Your eCommerce Videos Today
Video marketing is no longer an emerging tactic for selling your products and marketing your eCommerce store. It’s now an entire strategy. Thus, you'll be left behind if you're not using video as part of your overall eCommerce marketing strategy.
But, indeed, creating an eCommerce video might sound daunting and seem like a big investment. However, the results will always be well worth the bumpy road you face early on. With those five essential ways to use video marketing for your overall eCommerce strategy, you can get the most out of your video marketing campaigns and boost your sales.