What Is The First Step In Search Engine Optimization?
So you’re thinking about working on your own search engine optimization (SEO)? Good for you. SEO is a great way to increase your website’s visibility and get in front of your customers. But if you’re not using a quality SEO services company, you may not know where to start!
Luckily for you, we’re experts in the field and are happy to talk you through exactly how this works.
SEO can seem like a bit of a minefield when you’re used to doing it. Sure, it can take time to pay off and you have to have the patience to put the work in too. But when you do, the results you can get are great.
So if you’re looking to get started with your SEO, here’s the first steps you need to take.
Research Your Keywords
To start with, you need to find the keywords that you’re going to work with. Start by thinking about how people will search for your service or product and then use a keyword tool to help you to find more.
Create Your Content
When you’re armed with your list of selected keywords, you’ll then want to think about creating the content you need for your site. This could be words for your homepage, an about page, products, or even blog posts. Just be sure not to over-use your keywords.
Optimize The Page
At the same time, you need to make sure that you’re optimizing the rest of the page too. Because SEO is more than just the content. Your H tags, images, links, and the meta description all matter here. So be sure to keep everything relevant to your keyword.
Another key factor for SEO is links that go back to your site (aka backlinks). So at some point you are going to want to start working on building these up too. Guest posting on other sites is a great way for you to be able to do this.
Keep An Eye On Things
And then, you’re going to want to make sure that you’re keeping an eye on your SEO and what it’s doing too. Maybe you want to set up analytics at this stage along with search console. This can give you a lot of insight into what’s going on with your site and whether you need to make some changes to improve your SEO.
When you have worked through each of these steps, you should find that you’ve started off on the right foot when it comes to SEO. You will want to make sure that you’re continuing to optimize your new content and keeping things up to date too.
This should all then help you to start seeing traffic come from organic search. Yet, if you want to make sure that this happens, it’s a good idea to work with a quality SEO services company too. Contact us today so that we can help you with your SEO needs.