Do you want to advertise your brand and reach out to a wider audience? If so, then you should consider banners. They are one of the prime advertising mediums that can grab the attention of many people. The best attribute of these displays is that they are flexible which means they can be located at any place. For instance, if you’re exhibiting in a trade show, you can opt for custom banners that are available in different types like retractable and mesh. On the other hand, you can hang these displays as hoardings on the streets or against a glass door based on how you want to reach out to the audience.
But the main challenge is to design these banners to gain higher visibility. If you want to know how, keep reading this blog-post by a company offering custom banners in Washington DC.
How to Design Effective Banners?
Here are a few expert tips that can come in handy when you’re designing banners.
1. Simplicity is the Key
You should keep the layout simple and well-balanced with the content or else they will fail to create any impact on the audience. For instance, a line or two, simple visuals and a call-to action is enough. If you want to add more elements, then banners are not an ideal option. Hence, keep all the elements less complicated so that people can relate to it instantly.
2. Keep the Text Short and Crisp
Though banners are a way of promoting your brand, they shouldn’t have lengthy or complicated texts. This is crucial to grab the attention of the audience. If you use flowery language, the message that you want to convey may not reach its desired result. That’s why use simple language with short and crisp copies in the banners.
3. Add Interesting Visuals and Graphics
Only words and no visuals can make any promotional item boring. So, along with the texts, you should include attractive pictures and graphics that will complement the copy. You can get in touch with graphic designers who are professionals in the field to get your work done.
4. Use Call-to-Action
What’s your purpose of creating banners? It is either to promote your brand or products, right? That’s why the banner content should have a call-to-action as that might prompt people to take an action. For instance, ‘shop now’, ‘visit us, and ‘contact us’ can work wonder for any brand irrespective of the business.
5. Keep Space
You should keep a lot of blank space in between words and at the borders. By doing so, you will help people to read the content without much of an effort. If you skip this tip, then your banners many not get the desired result and your investment will not be worth it.
When Are You Ordering Custom Banners?
So, whenever you’re ordering custom banners, make sure that the designer follows these tips. Also, you should give them proper brief before they start working to prevent confusion later.
Heritage Printing and Graphics is one of the premier companies offering custom banners, posters, brochures and more. They provide an array of services at affordable prices. Contact them if you’re looking for printing banners or any kind of signage.
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