What is a Web Portal and When Do You Need It?

Both ‘website’ and ‘web portal’ are common terms in the digital world, however, not many people know the exact difference between the two and some may even use the terms interchangeably. Though there are a lot of similarities and overlapping functionalities between sites and portals, their objective remains quite different. Read through the end to find out what web portals are, how they are different from websites and which one you need for your business.

What are web portals?

Web portals are specially designed platforms meant for a specific group of people and require a login account for a user to utilise all of its functionalities and offerings. However, portals may have some public pages that are accessible to a wider audience without requiring them to log in.

What is the difference between a website and a web portal?

The prime difference between the two is that a website is meant for a wider audience and aims at driving traffic whereas portals are designed such that they attract a specific group of people. While websites do not require users to sign up or log in to use their services or access web pages, portals need users to login using their unique login credentials like a username and password. Also, the content over a website remains the same for all of its users and visitors, however, portals serve dynamic content i.e. it may display different content to different users, depending upon the one who has logged in.

Should you build a website or a web portal?

The format type that would suit your business depends upon your unique requirements, situation, business setup and goals. In case you need advanced control over the content displayed to users or want to create defined audience experiences, portals are the answer. Also, if you need advanced user management, go for a web portal. However, if you plan to build a public platform to target a broad audience and draw traffic with an aim to deliver content, a website would suit your requirements the best. In case you are still dubious and need personalised consultation, you may consult a branding and digital marketing agency like Interactive Bees to find the right solution for your business.

The Bottom Line

While both websites and web portals are digital platforms mainly focused to deliver and exchange information, they serve different objectives. Their functioning, aims and benefits differ from each other greatly. As an increasing number of businesses and companies are making their way into digital spaces, it is crucial for you to get a competitive edge by developing a reliable platform for your visitors and employees, both. Thus, avoid hit and trial methods when it comes to taking your business at the next level and work with experienced professionals only. For better assistance and a foolproof plan, prefer working with a trusted portal and website design and development company like Interactive Bees, which is renowned for its website and web portal design services along with its expert consultation services.